Atlantic City Alliance

A newly-created, non-profit entity funded and operated by local casinos, the Atlantic City Alliance is directed by Elizabeth Cartmell, its new President and CEO. The mission of the ACA is to develop a marketing strategy to increase tourism in Atlantic City by showcasing the unique features of the resort attractions, both gaming and non-gaming, and the surrounding area. The goal is to attract more visitors to the city and have them stay a little longer.