The mission of the Atlantic City Alliance, a non-profit entity, is to revitalize and rebuild Atlantic City’s reputation and to broaden the destination’s appeal beyond a gaming area to a multi-night, year-round destination.

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The Atlantic City Alliance is committed to the betterment of the area through various programs, capital improvements and annual events to help drive improvement of the visitor and residential experience.

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The Atlantic City Alliance launched the $20 million tourism campaign “Do Anything, Do Everything, Do AC” to reposition the destination’s image and to boost visitation. Each season, the campaign will highlight popular activities such as the beach, bars, restaurants, spas and shopping.

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